Marketing Director – Digital Experience Design

locationsSeattle, WA, UStime typeFull timeposted onPosted 10 Days Agojob requisition idR-10066At Gensler, we design for people. We leverage our global perspective and local presence to innovate at every scale. We’re not just designers. We’re tinkerers, craftspeople, visionaries, innovators, and thought leaders. Fueled by passion and entrepreneurial spirit, our people bring new ideas to solve the world’s most challenging problems, like designing a more resilient, inclusive, and equitable future for our communities and cities. Gensler’s Digital Experience Design (DXD) practice is positioned at the intersection of physical and digital design and specializes in the creation of immersive experiences, hybrid workplace experiences, and connected urban experiences. Our globally distributed team is comprised of generalists and specialists from diverse backgrounds that share a common passion and commitment to creating innovative and empowering human-centered experiences that improve the world around us. Gensler’s highly collaborative culture has a robust global network of over 300 marketers and communicators across the firm who collaborate on strategies and tactics for positioning our brand. Your RoleWe are seeking a creative, motivated, and highly collaborative individual to join us as a Marketing Director for DXD. This role will partner closely with our DXD practice area leaders to develop and deliver high-impact external positioning with our clients and future talent. As a passionate storyteller, you will strategize and create content that illuminates our incredible work with our clients, such as case studies, blogs, speaking decks, and awards submissions. What You Will Do Strategize and deliver a strategic content plan based on a deep understanding of DXD portfolio, services, and practice leaders Measure success through campaign data and business development efforts Establish a key messaging toolkit to be used and amplified in brand publications, website content, award submissions, speaking engagements and shared with internal stakeholders Partner with practitioners to develop thought leadership collateral (blogs, white papers, case studies, webinars, and events) Partner with global Marketing Studio to update campaigns and digital channels with DXD’s best-of content, including case studies, media hits, thoughts on leadership, etc. Maintain clear and constant communications with DXD practice leaders Act as a liaison and high-level counsel on behalf of DXD with our global network of marketing and communications teams Develop and implement an awards strategy Develop distribution strategy and content for internal and client-facing newsletters Keep a finger on the pulse of the competitor's landscape Your Qualifications 8+ years of professional experience in a marketing and/or communications position; experience with an architecture/design firm or agency is a plus Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or adjacent field Excellent written and verbal communication skills with strong graphic design sensibilityAbility to lead strategy conversations confidently and collaborate closely with leadership on integrated communications and storytelling Knowledge of digital marketing tools and techniques, including an understanding of social media, web analytics, SEO, A/B testing, tagging, and campaign management Self-motivated with strong organizational and intra-personal skills, and a great collaborator Strong analytical skills with a goal-oriented attitude Experience with CRM and marketing automation tools; Salesforce platform is a plus **The compensation for this position is estimated between $140k - $160k, plus bonuses and benefits and contingent upon experience.Life at GenslerGensler is committed to Diversity, Equity and Inclusion. Through our Five Strategies to Fight Racism, we continue to create a just and equitable future for our colleagues and our communities with our clients. We are a solid voice for social change as we impact people’s lives and fight racism. At Gensler, we celebrate diversity and are committed to creating an inclusive workplace environment.At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests. We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets. As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.