People · Podcast guest
Ayo Abbas
Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes
Ayo Abbas is an award-winning marketing consultant and founder of Abbas Marketing, specialising in marketing for architects and engineers.
- Current role
- Founder
- Practice
- Abbas Marketing
- Location
- United Kingdom
Conversation
The thinking behind the work.
Episode 0237 · Architecture Social
Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes
Top 5 Mistakes in Architecture Marketing with Ayo AbbasIn this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss the top five errors, including misconceptions about marketing's role, underestimating the importance of storytelling, and the need to keep up with social media innovations. Ayo shares her career journey from construction PR to becoming an award-winning marketing consultant. The conversation also touch
Explore episode moments
Use the timestamps below to find each moment in the full episode.
About
The story so far.
The person behind the work.
Ayo Abbas is an award-winning marketing consultant and the founder of Abbas Marketing, where she specialises in marketing for architects, engineers and built environment firms. She holds a business degree with a marketing specialism and began her career in construction PR before moving into in-house marketing roles with leading engineering firms and consultancies.
Today she advises practices and built environment businesses on marketing strategy, content creation and copywriting, and is increasingly focused on content creation, podcast production, speaking and training. Ayo hosts the Built Environment Marketing Show podcast and runs Buildup, a networking group for marketers in the built environment.
In this Architecture Social Podcast episode with Stephen Drew, Ayo sets out the five most common marketing mistakes architecture practices make and how to avoid them.
The practice
Abbas Marketing
Abbas Marketing is Ayo Abbas's consultancy helping architects and engineers with marketing strategy, content and training across the built environment.
Architecture practice · Greater London
Expertise
What I bring.
- Current role
- Founder
- Practice
- Abbas Marketing
- Location
- United Kingdom
- On the podcast
- 1 episode · 2025
Profile updates
Something needs updating?
Claim your profile, suggest a correction or report a concern. Our team reviews every report.