People · Podcast guest
Ayo Abbas
Founder · Abbas Marketing
Ayo Abbas is an award-winning marketing consultant and founder of Abbas Marketing, specialising in marketing for architects and engineers.
- Current role
- Founder
- Practice
- Abbas Marketing
- Location
- United Kingdom
- On the podcast
- 1 episode · 2025
The story so far
The path behind Ayo's work.
Ayo Abbas is an award-winning marketing consultant and the founder of Abbas Marketing, where she specialises in marketing for architects, engineers and built environment firms. She holds a business degree with a marketing specialism and began her career in construction PR before moving into in-house marketing roles with leading engineering firms and consultancies.
Today she advises practices and built environment businesses on marketing strategy, content creation and copywriting, and is increasingly focused on content creation, podcast production, speaking and training. Ayo hosts the Built Environment Marketing Show podcast and runs Buildup, a networking group for marketers in the built environment.

Episode 0237 · Architecture Social · 48:26
Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes
Architecture marketing often gets treated as decoration, social posts or the thing someone does when work gets quiet. That is why so many practices make the same mistakes.
Inside the conversation
6 moments to start with- 01
00:00 · Introduction and welcome
- 02
01:23 · Why marketing matters
- 03
02:46 · Common marketing mistakes in architecture
- 04
04:54 · The role of storytelling
- 05
10:07 · Strategic marketing versus the colouring department
- 06
13:54 · Keeping up with social media innovation
Profile in brief
The work and context behind Ayo's conversation.
- Current role
- Founder
- Practice
- Abbas Marketing
- Location
- United Kingdom
Continue exploring
Meet the practice behind the work.
Abbas Marketing is Ayo Abbas's consultancy helping architects and engineers with marketing strategy, content and training across the built environment.
- Greater London
Podcast · moments that play
Start where the idea starts.
- 01:23Ayo Abbas · YouTubePlay this moment on video ↗Play on video ↗
Why marketing matters
- 02:46Ayo Abbas · YouTubePlay this moment on video ↗Play on video ↗
Common marketing mistakes in architecture
- 04:54Ayo Abbas · YouTubePlay this moment on video ↗Play on video ↗
The role of storytelling
- 10:07Ayo Abbas · YouTubePlay this moment on video ↗Play on video ↗
Strategic marketing versus the colouring department
- 13:54Ayo Abbas · YouTubePlay this moment on video ↗Play on video ↗
Keeping up with social media innovation
- 23:58Ayo Abbas · YouTubePlay this moment on video ↗Play on video ↗
What community means online
