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Ayo Abbas

Founder · Abbas Marketing

Ayo Abbas is an award-winning marketing consultant and founder of Abbas Marketing, specialising in marketing for architects and engineers.

Current role
Founder
Practice
Abbas Marketing
Location
United Kingdom
On the podcast
1 episode · 2025

The story so far

The path behind Ayo's work.

Ayo Abbas is an award-winning marketing consultant and the founder of Abbas Marketing, where she specialises in marketing for architects, engineers and built environment firms. She holds a business degree with a marketing specialism and began her career in construction PR before moving into in-house marketing roles with leading engineering firms and consultancies.

Today she advises practices and built environment businesses on marketing strategy, content creation and copywriting, and is increasingly focused on content creation, podcast production, speaking and training. Ayo hosts the Built Environment Marketing Show podcast and runs Buildup, a networking group for marketers in the built environment.

Cover artwork for Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Episode 0237 · Architecture Social · 48:26

Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Architecture marketing often gets treated as decoration, social posts or the thing someone does when work gets quiet. That is why so many practices make the same mistakes.

Inside the conversation

6 moments to start with
  1. 01

    00:00 · Introduction and welcome

  2. 02

    01:23 · Why marketing matters

  3. 03

    02:46 · Common marketing mistakes in architecture

  4. 04

    04:54 · The role of storytelling

  5. 05

    10:07 · Strategic marketing versus the colouring department

  6. 06

    13:54 · Keeping up with social media innovation

Profile in brief

The work and context behind Ayo's conversation.

Current role
Founder
Practice
Abbas Marketing
Location
United Kingdom

Continue exploring

Meet the practice behind the work.

Abbas Marketing is Ayo Abbas's consultancy helping architects and engineers with marketing strategy, content and training across the built environment.

  • Greater London

Podcast · moments that play

Start where the idea starts.

Every moment opens the video at that exact timestamp.
  1. 01:23
    Ayo Abbas · YouTube

    Why marketing matters

    Play this moment on video ↗Play on video ↗
  2. 02:46
    Ayo Abbas · YouTube

    Common marketing mistakes in architecture

    Play this moment on video ↗Play on video ↗
  3. 04:54
    Ayo Abbas · YouTube

    The role of storytelling

    Play this moment on video ↗Play on video ↗
  4. 10:07
    Ayo Abbas · YouTube

    Strategic marketing versus the colouring department

    Play this moment on video ↗Play on video ↗
  5. 13:54
    Ayo Abbas · YouTube

    Keeping up with social media innovation

    Play this moment on video ↗Play on video ↗
  6. 23:58
    Ayo Abbas · YouTube

    What community means online

    Play this moment on video ↗Play on video ↗

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