PeoplePractice contact
Max Fraser
Director
London, UK · Joined the Architecture Social Podcast as Delivery Director at Atomik Architecture to discuss physical models in architecture.
At a glance
The short version.
- Current role
- Director
- Practice
- Atomik Architecture
- Location
- London, UK
About
The story so far.
Max Fraser joined the Architecture Social Podcast as Delivery Director at Atomik Architecture, the East London studio known for combining design with a strong delivery and executive-architect practice. In that role he led the studio's delivery work, coordinating with other architects, developers, clients and contractors to take schemes from drawings to completed buildings.
In the conversation, Max focused on how rough and working models resolve the parts of a project that are hard to capture in 2D, from awkward junctions and interface details to services coordination and facade movement joints, and on why building those models in-house helps a team understand and explain a design from beginning to end.
He took part alongside Sophie McCarthy, Design Director at Atomik Architecture, in a wide-ranging discussion on why physical models still matter in practice.
Watch or listen to the full conversation in the Architecture Social CPD: Why Architects Still Make Physical Models, ft. Atomik Architecture.
Practice
Atomik Architecture
Atomik Architecture
London architecture studio with a passion for design and delivery.
Architecture practice · Greater London
Practice profile →People at this practice
Also at Atomik Architecture.
Is this your profile?
Claim it to keep your story current.
Add selected work, links and availability. Last updated June 2026.