Paul Iddon

Managing Director of AgencyPSI Ltd – a strategic communication agency with extensive expertise in the construction industry. Specialist in architect and specifier marketing and sales support.

Highly experienced professional with solid business management, strategic branding, B2B comms and creative skills. Worked on brands all over the world in B2C and B2B sectors. My field of expertise is helping manufacturers communicate intelligently and efficiently with architects and specifiers. I look for new, effective ways of approaching Brand Positioning, Strategic Processes and Activation. I am an architect, former practice owner and marketer. Vice President of Manchester Society of Architects and RIBA NW Council Member.

My background is Architecture, Strategy and Marketing Communications with over 30 years experience in FMCG, B2B and The Construction Sector.

Specialties: Strategy, CPD, content, digital, video and SoMe. Expert in communication to architects and specifiers and the Built Environment sector.