People · Podcast guest
Tanisha Raffiuddin
Director · Concept Culture
Founder & Creative Director, Concept Culture.
- Current role
- Director
- Practice
- Concept Culture
- Location
- London, UK
- On the podcast
- 1 episode · 2021
The story so far
The path behind Tanisha's work.
Tanisha Raffiuddin is the Founder and Creative Director of Concept Culture, a creative agency working with organisations across the built environment. A trained architect, she has built what she calls a "squiggly career" that moves between architecture, sustainability and communications.
After a bachelor's degree in architecture and a master's in sustainability, Tanisha began writing about sustainability at The Architects' Journal, then led marketing and communications at the Sustainable Development Foundation, where she helped launch and promote the Passivhaus Trust. She later returned to architectural practice, working on live projects from early stages through to tender and construction, before founding Concept Culture to combine her passion for architecture and storytelling.
Episode 0103 · Architecture Social · 57:34
Tanisha Raffiuddin - Concept Culture
Alternative architecture careers become easier to explore when you stop treating architecture as one job title and start treating it as a transferable skill set.
Inside the conversation
6 moments to start with- 01
00:00 · Introduction to Tanisha Raffiuddin and Concept Culture
- 02
04:00 · Alternative careers from architecture
- 03
10:00 · Storytelling, brand and communications
- 04
16:00 · Working across practice, journalism and sustainability
- 05
23:00 · Why online marketing matters in the built environment
- 06
30:00 · Tools, tips and creative process
Profile in brief
The work and context behind Tanisha's conversation.
- Current role
- Director
- Practice
- Concept Culture
- Location
- London, UK
Continue exploring
Meet the practice behind the work.
Concept Culture is a London creative agency helping built environment organisations grow their brand through storytelling, content, SEO and communications.
- Greater London
Podcast · moments that play
Start where the idea starts.
- 04:00Tanisha Raffiuddin · Audio onlyListen from 04:00 in the full episode.
Alternative careers from architecture
- 10:00Tanisha Raffiuddin · Audio onlyListen from 10:00 in the full episode.
Storytelling, brand and communications
- 16:00Tanisha Raffiuddin · Audio onlyListen from 16:00 in the full episode.
Working across practice, journalism and sustainability
- 23:00Tanisha Raffiuddin · Audio onlyListen from 23:00 in the full episode.
Why online marketing matters in the built environment
- 30:00Tanisha Raffiuddin · Audio onlyListen from 30:00 in the full episode.
Tools, tips and creative process
- 37:00Tanisha Raffiuddin · Audio onlyListen from 37:00 in the full episode.
Sustainability organisations and communication strategy