People · Podcast guest
Tanisha Raffiuddin
Tanisha Raffiuddin - Concept Culture
Tanisha Raffiuddin, Founder of Concept Culture, on alternative careers in architecture, storytelling and communications for the built environment.
- Current role
- Director
- Practice
- Concept Culture
- Location
- London, UK
Conversation
The thinking behind the work.
Episode 0103 · Architecture Social
Tanisha Raffiuddin - Concept Culture
Tanisha helps built environment organisations strategically grow their brand and business by tapping into the power of storytelling. Join us for an open conversation about alternative careers in Architecture, the importance of online marketing as well as discussing the tools, tips and tricks of the trade within communications.

Explore episode moments
Use the timestamps below to find each moment in the full episode.
- 04:00 · Alternative careers from architecture · Audio only
- 10:00 · Storytelling, brand and communications · Audio only
- 16:00 · Working across practice, journalism and sustainability · Audio only
- 23:00 · Why online marketing matters in the built environment · Audio only
- 30:00 · Tools, tips and creative process · Audio only
- 37:00 · Sustainability organisations and communication strategy · Audio only
About
The story so far.
The person behind the work.
Tanisha Raffiuddin is the Founder and Creative Director of Concept Culture, a creative agency working with organisations across the built environment. A trained architect, she has built what she calls a "squiggly career" that moves between architecture, sustainability and communications.
After a bachelor's degree in architecture and a master's in sustainability, Tanisha began writing about sustainability at The Architects' Journal, then led marketing and communications at the Sustainable Development Foundation, where she helped launch and promote the Passivhaus Trust. She later returned to architectural practice, working on live projects from early stages through to tender and construction, before founding Concept Culture to combine her passion for architecture and storytelling.
Today she advises built environment organisations on brand strategy, storytelling, copywriting, content marketing, SEO and website design, and hosts the Talking Place podcast. She has served on the steering committee of Women in Architecture UK and is a member of the LDN Collective.
Watch or listen to the full conversation in the Architecture Social CPD: Alternative Careers in Architecture ft. Tanisha Raffiuddin at Concept Culture.
The practice
Concept Culture
Concept Culture is a London creative agency helping built environment organisations grow their brand through storytelling, content, SEO and communications.
Architecture practice · Greater London
Expertise
What I bring.
- Current role
- Director
- Practice
- Concept Culture
- Location
- London, UK
- On the podcast
- 1 episode · 2021
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