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EP 016019 December 2022 · 53 min

Why are most Architecture Practices’ websites COMPLETELY USELESS!

Bryon McCartneyArchmark
Practice Growth & Fees
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Audio · 52:39

00:00 · Introduction to architecture practice websites11 chapters ↓

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About this conversation

Why are most Architecture Practices’ websites COMPLETELY USELESS!

Architecture practice websites often look polished but fail to explain who the practice is for, what it does well and why a client, collaborator or candidate should care.

Stephen Drew speaks with Bryon McCartney about architecture practice websites, content, positioning, SEO, social media, personal branding and how practices can communicate value more clearly online.

The conversation covers:

Why many architecture practice websites fail to answer client questions

How practices can think about positioning and useful content

Why SEO and owned website content matter more than relying only on social media

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Transcript

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  1. · Stephen Drew

    Stephen Drew

    Hi everyone,

  2. welcome, it's the evening. Grab your wine wherever you are, or if you're in the US, probably don't drink yet, I don't want to get you in trouble. We're going international, and sorry, no, this isn't the football, but all will be revealed in 20 seconds. I hear Wales did terrible today. I'm sorry my brothers.

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The guest, the practice, the work

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Guest · People

Bryon McCartney

Archmark. Guest on episode 0160.

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Practice

Archmark

Practice profile on Architecture Social.

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