Why are most Architecture Practices’ websites COMPLETELY USELESS!

52:39

Bryon McCartney ArchmarkPractice Growth & Fees

Architecture practice websites often look polished but fail to explain who the practice is for, what it does well and why a client, collaborator or candidate should care.

Read the transcript 11 chapters ↓

Also onApple Podcasts Spotify YouTube RSS

About this conversation

Stephen Drew speaks with Bryon McCartney about architecture practice websites, content, positioning, SEO, social media, personal branding and how practices can communicate value more clearly online.

The conversation covers:

Why many architecture practice websites fail to answer client questions

How practices can think about positioning and useful content

Why SEO and owned website content matter more than relying only on social media

Topics in this episode

Transcript

Back to player

Read the conversation.

Automatically generated. Words and speaker labels may contain mistakes. Play a passage to hear the original.

Opening of the conversation

Timestamps jump to the nearest marked moment in the audio.

0:00 · Stephen Drew
Stephen Drew
Hi everyone,
0:00
welcome, it's the evening. Grab your wine wherever you are, or if you're in the US, probably don't drink yet, I don't want to get you in trouble. We're going international, and sorry, no, this isn't the football, but all will be revealed in 20 seconds. I hear Wales did terrible today. I'm sorry my brothers.

Comments

What’s your take?

Loading the conversation…