Project types · Conceptual
Conceptual
Unbuilt designs, competition entries and studies. What conceptual work reveals about a practice, and why it matters.
Knowledge
Conceptual projects, in plain terms.
Conceptual projects are the unbuilt ones: competition entries, feasibility studies, masterplan visions and design research. They show what a practice reaches for when the constraints have not arrived yet.
That makes them worth reading properly. Concept work reveals design thinking at its most ambitious, and many of the projects here are live competition entries that may yet join the built list.
This hub gathers the conceptual projects across our directory, and the practices and people behind them.
- Ambition runs free
Unbuilt does not mean unreal: competition entries and studies are where design ambition runs free.
- It shows the thinking
Concept work reveals how a practice thinks before constraints arrive.
- Some get built
Many conceptual projects are live competition entries, and some go on to be built.
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