Projects / Project

Bogart's Jewellers

St. John's, Newfoundland and Labrador, Canada · 2024

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A bold new jewellery store in St. John's shaped by the hard edges of a cut diamond.

Practice
Woodford Architecture
Year
2024
Photographer
Jane Brokenshire

The project

Woodford Architecture designed this 6,870 square foot store to give a long-standing local jeweller a striking new presence. The site sits below a fast arterial road, so the single-storey building has a double-height roof that creates a strong silhouette and a large surface for signage.

A simple diamond motif reinforces the brand, and the architecture draws on the qualities of a cut diamond, with hard edges and angular forms. Inside, warm timber display cases sit under suspended lighting in a dark, open showroom. It was completed in 2024.

The long side of the building under a pink sky.
Timber display cases in the showroom.
Display cases facing the glazed entrance.
A glazed staff kitchen off the showroom corridor.

Credits

Photographer
Jane Brokenshire

The practice

Woodford Architecture

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