Editorial
Marketing and Sales in Architecture with Paul Iddon
Paul Iddon explains the difference between marketing and sales in architecture, and why candidates, professionals and practice owners need both.
On this page
Marketing and sales in architecture are connected, but they are not the same thing. Marketing helps people understand and trust your value. Sales turns that trust into a clear next step.
Paul Iddon brings a useful mix of practice, marketing, events and product communication experience to explain why architects, candidates and business owners need to get more comfortable with both.
Watch: Paul Iddon on marketing and sales
Paul Iddon explains why marketing and sales are different, and why both matter for job seekers, professionals and practice owners in architecture.
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Listen: marketing, sales and visibility in architecture
The audio version gives the full conversation on selling, marketing, events, specifiers and how architecture people can explain their value better.
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Useful source link
Paul’s LinkedIn profile is the best route if you want to follow or contact him directly.
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The practical difference
Marketing creates recognition, trust and demand. Sales is the conversation that helps someone make a decision. Architecture often struggles when people treat both as uncomfortable or beneath the work.
- Candidates market themselves through CVs, portfolios and LinkedIn.
- Practices market themselves through projects, positioning and visibility.
- Product manufacturers need to communicate clearly with architects and specifiers.
- Events need a reason for people to attend.
- Sales needs a clear and useful next step.
Why this matters to candidates
A job application is also a marketing and sales exercise. The CV creates interest, the portfolio proves value and the interview helps the practice decide whether the fit is right.
Common mistakes
- Thinking good work sells itself.
- Posting visibility content with no next step.
- Confusing confidence with pushiness.
- Trying to sell before trust exists.
- Using generic language that hides the value of the offer.
Check whether people know what to do next
Useful marketing should make the next step obvious.
- Can people understand what you offer?
- Can they see proof?
- Is the audience clear?
- Is there one next action?
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Next step
Listen to Paul Iddon’s conversation, then review whether your own CV, practice website or offer makes the next step clear.
- Connect with Paul Iddon on LinkedIn
- Explore Architecture Social marketing support
- Explore recruitment support
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Keep the conversation going
What stayed with you? Join the Architecture Social community to share your experience or ask a question.