Alicia Yau

Alicia Yau is a communications and marketing professional working in the built environment, currently based in Hong Kong with Brunswick Group, a global advisory firm.

She studied architecture at the University of Westminster, graduating at Part 1 in 2014. Early in her career she realised her interest lay in the business of architecture rather than design, a view shaped by internships that included time at a structural engineering practice in London, where she saw how architects, engineers, contractors and consultants come together on a project.

Alicia went on to work in architectural recruitment at Shape Careers before moving into public relations and communications with Carroll Communications, a London agency specialising in architecture and design. She later joined Brunswick Group, where she advises clients across property and the wider built environment, with a network that spans both architects and developers.

On the Architecture Social Podcast she talks about business development and marketing in architecture: knowing your worth, negotiating fees, building relationships with clients and media, and why undervaluing architectural services tends to work against good outcomes.

Watch or listen to the full conversation in the Architecture Social CPD: Bridging Creativity and Commerce: Alicia Yau's Journey in Architectural Marketing.