EP 00377 December 2020 · 41 min
Navigating Business Development and Marketing in Architecture with Alicia Yau
YouTube · 40:58Audio only · Transistor00:00 · Introduction and Guest Welcome17 chapters ↓
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About this conversation
Navigating Business Development and Marketing in Architecture with Alicia Yau
Marketing and business development in architecture are not just support functions. They shape how a practice explains its work, finds opportunities and builds trust.
Stephen Drew speaks with Alicia Yau about moving from architecture into recruitment, marketing and communications, PR agency work, client relationships, media relations, fees, valuing work and the business side of architecture.
The conversation covers:
How architecture training can transfer into marketing, PR and business development
Why client relationships and media relationships matter commercially
How low fees affect practice quality and professional confidence
Topics in this episode
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Transcript
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Opening of the conversation
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- · Stephen Drew
Stephen Drew
Hi, I'm Stephen Drew from the Architecture Social, and I am here with a guest, a dear old friend and colleague, Alicia Yao, who is currently at the Brunswick Group, Alicia. How are you today? Are you okay?
- · Alicia Yau
Alicia Yau
I'm good. Thank you, Stephen. Thanks for having me on your podcast.
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