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Eric Jafari

Hospitality Reimagined: Converting Offices into Lifestyle Destinations. Ft. Eric Jafari at AENDRE

Eric Jafari, founder of AENDRE, on converting offices into extended-stay hotels. Hear his Architecture Social podcast episode.

Portrait of Eric Jafari
Eric Jafari · AENDRE
Current role
Director
Practice
AENDRE
Location
London, UK

Conversation

The thinking behind the work.

Episode 0224 · Architecture Social

Hospitality Reimagined: Converting Offices into Lifestyle Destinations. Ft. Eric Jafari at AENDRE

Ever wondered what it takes to transform a bland office block into a vibrant, design-led hospitality hotspot? This week, we're diving deep with Eric Jafari, a visionary in real estate development who’s reshaping the way we experience spaces. From overseeing billion-pound portfolios to creating bespoke, community-driven destinations, Eric shares the highs, lows, and hard-learned lessons of converting office spaces into thriving hotels. See you shortly!00:00 Introduction and Warm Welcome00:50 Meet

Cover artwork for Hospitality Reimagined: Converting Offices into Lifestyle Destinations. Ft. Eric Jafari at AENDRE
Explore episode moments

Use the timestamps below to find each moment in the full episode.

  1. 00:50 · Meet Eric Jafari ↗
  2. 01:47 · Eric's journey from Los Angeles to London ↗
  3. 03:06 · Building innovative hospitality concepts ↗
  4. 05:15 · Converting office spaces ↗
  5. 06:00 · Lessons from hospitality projects ↗
  6. 13:39 · Extended stay design insights ↗

About

The story so far.

The person behind the work.

Eric Jafari is the founder and CEO of AENDRE, a development studio converting redundant office buildings into design-led, extended-stay hotels. Born in Los Angeles and London-based for over 15 years, his background is in real estate rather than hospitality, a perspective he credits for much of his approach. His father was an architect on Disney's Paris and Tokyo parks.

He co-founded and was Chief Development Officer at edyn, where he helped create and scale the Locke brand to 16 properties and more than 4,000 rooms across Europe under Oaktree and then Brookfield ownership, before leaving in 2023 to found AENDRE. Eric featured on the Architecture Social podcast discussing what architects can learn from converting offices into lifestyle destinations.

The practice

AENDRE

AENDRE is a London development studio converting offices into design-led, extended-stay lifestyle hotels across the UK and Europe.

Architecture practice · Greater London

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Expertise

What I bring.

Current role
Director
Practice
AENDRE
Location
London, UK
On the podcast
1 episode · 2024

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