People · Podcast guest
George Guida
Why Ignoring AI Could Spell Doom for Your Architecture Practice ft. George Guida
George Guida, architect and founder of xFigura, on AI in architecture. Hear his Architecture Social podcast episode on AI tools and the profession.
- Current role
- Founder
- Practice
- xFigura
- Location
- Greater London
Conversation
The thinking behind the work.
Episode 0247 · Architecture Social
Why Ignoring AI Could Spell Doom for Your Architecture Practice ft. George Guida
Join us in this exciting episode of the Architecture Social show as we delve into the future of AI in Architecture with the founder of xFigura, George. Discover how AI is revolutionizing architectural practices, from concept design to 3D modeling, and what it means for the jobs of architects in the future. George shares his journey from studying at Oxford Brooks and Harvard to consulting large firms and developing cutting-edge AI tools. We also discuss the challenges of starting an AI-based busi
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About
The story so far.
The person behind the work.
George Guida is an architect by training, an educator, and the founder of xFigura, an AI platform for architects.
He studied at Oxford Brookes University and the Architectural Association, worked for several years at Foster + Partners in London, and continued his education at the Harvard Graduate School of Design, where his work focused on applied machine learning and computational design in architecture. He has since consulted architecture firms on AI strategy and tool-building, and teaches AI and architecture, including at the University of Pennsylvania.
George sits on the RIBA's expert advisory group on AI. In 2025 he founded xFigura, a platform that brings leading generative AI models into a single collaborative canvas for architectural concept design.
He features on the Architecture Social Podcast discussing AI in architecture, building an AI startup, the role of AI in architectural education, and where he sees the profession heading.
The practice
xFigura
xFigura is an AI platform for architects: an infinite canvas bringing leading generative AI models together for concept design and ideation.
Architecture practice · Greater London
Expertise
What I bring.
- Current role
- Founder
- Practice
- xFigura
- Location
- Greater London
- On the podcast
- 1 episode · 2025
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