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George Guida

Founder · xFigura

Architect, educator and founder of xFigura, an AI platform for architects. Foster + Partners and Harvard GSD alumnus; RIBA AI advisory group.

Portrait of George Guida
Current role
Founder
Practice
xFigura
Location
Greater London
On the podcast
1 episode · 2025

The story so far

The path behind George's work.

George Guida is an architect by training, an educator, and the founder of xFigura, an AI platform for architects.

He studied at Oxford Brookes University and the Architectural Association, worked for several years at Foster + Partners in London, and continued his education at the Harvard Graduate School of Design, where his work focused on applied machine learning and computational design in architecture. He has since consulted architecture firms on AI strategy and tool-building, and teaches AI and architecture, including at the University of Pennsylvania.

Cover artwork for Why Ignoring AI Could Spell Doom for Your Architecture Practice ft. George Guida

Episode 0247 · Architecture Social · 49:06

Why Ignoring AI Could Spell Doom for Your Architecture Practice ft. George Guida

AI is no longer a distant conversation for architecture practices. It is already changing concept design, modelling, visualisation, workflows and the type of skills studios may need next.

Inside the conversation

6 moments to start with
  1. 01

    00:00 · Introduction to AI in architecture

  2. 02

    00:59 · Meet George Guida

  3. 03

    01:31 · George's journey into AI and architecture

  4. 04

    02:56 · Early AI experiments and innovation

  5. 05

    05:04 · Launching xFigura from concept to product

  6. 06

    09:07 · Exploring xFigura's features and capabilities

Profile in brief

The work and context behind George's conversation.

Current role
Founder
Practice
xFigura
Location
Greater London

Continue exploring

Meet the practice behind the work.

xFigura is an AI platform for architects: an infinite canvas bringing leading generative AI models together for concept design and ideation.

  • Greater London
  • Advanced Technologies
  • Science & Technology

Podcast · moments that play

Start where the idea starts.

Every moment opens the video at that exact timestamp.
  1. 00:59
    George Guida · YouTube

    Meet George Guida

    Play this moment on video ↗Play on video ↗
  2. 01:31
    George Guida · YouTube

    George's journey into AI and architecture

    Play this moment on video ↗Play on video ↗
  3. 02:56
    George Guida · YouTube

    Early AI experiments and innovation

    Play this moment on video ↗Play on video ↗
  4. 05:04
    George Guida · YouTube

    Launching xFigura from concept to product

    Play this moment on video ↗Play on video ↗
  5. 09:07
    George Guida · YouTube

    Exploring xFigura's features and capabilities

    Play this moment on video ↗Play on video ↗
  6. 12:55
    George Guida · YouTube

    Challenges and the future of AI in architecture

    Play this moment on video ↗Play on video ↗

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