EP 024725 November 2025 · 49 min
Why Ignoring AI Could Spell Doom for Your Architecture Practice ft. George Guida
YouTube · 49:06Audio only · Transistor00:00 · Introduction to AI in architecture16 chapters ↓
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Why Ignoring AI Could Spell Doom for Your Architecture Practice ft. George Guida
AI is no longer a distant conversation for architecture practices. It is already changing concept design, modelling, visualisation, workflows and the type of skills studios may need next.
Stephen Drew speaks with George Guida, founder of xFigura, about building AI tools for architecture, what practices are getting right and wrong, and why ignoring the technology could become a serious commercial risk.
The conversation covers:
How AI is affecting architectural concept design and 3D modelling
What George learned from studying, consulting and building software
Why UX and UI matter when architecture tools move beyond specialists
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- · Stephen Drew
Stephen Drew
Hello everyone. It's that time of year. Are we in the future? Are we in the past? Are we a computer? Who knows? Because what I'm talking about is ai. Artificial intelligence. Even my dad is playing around with chat GPT, but we're not just typing little bits and bobs in. We're not just asking basic questions 'cause we're gonna zoom into Architecture.
You might be playing around with it. In the office now is 20, 25 and now is the time. Where we're all doubling down and realizing that ai, it ain't going away. It isn't a buzzword. So what I want to do on this show is have people in the industry who are actually. Developing, using ai, doing really cool stuff that is gonna permeate Architecture practices and we're gonna get their opinions on where the way the industry is going.
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