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Jacob Willson

Head of Design · Be First

Head of Design at Be First, the regeneration company owned by Barking and Dagenham Council.

Current role
Head of Design
Practice
Be First
Location
Barking, London
On the podcast
1 episode · 2024

The story so far

The path behind Jacob's work.

Jacob Willson is an architect and design leader. At the time of this Architecture Social conversation he was Head of Design at Be First, the regeneration company wholly owned by the London Borough of Barking and Dagenham, where he built and led an in-house design and sustainability team working across master planning, design codes and client-side delivery.

On the podcast he set out how a local authority design team operates from the earliest strategic brief through to handover, why public sector procurement is structured the way it is, and how practices can win and price work through frameworks. He is a strong advocate for leading projects with a clear vision and for opening public sector work to smaller and more diverse practices.

Cover artwork for How to Win Projects in the Public Sector, ft. Be First London

Episode 0215 · Architecture Social · 59:06

How to Win Projects in the Public Sector, ft. Be First London

Public-sector work can look opaque from the outside, especially for smaller practices trying to understand procurement, fees, quality scoring and how to avoid wasting time on the wrong bids.

Inside the conversation

6 moments to start with
  1. 01

    00:00 · Introduction to Be First and Barking and Dagenham

  2. 02

    05:00 · Design studio work, masterplans and client advice

  3. 03

    10:00 · The breadth of public-sector design work

  4. 04

    15:00 · Procurement, due diligence and choosing practices

  5. 05

    20:00 · Quality scoring versus price in tenders

  6. 06

    25:00 · How small practices can access public-sector work

Profile in brief

The work and context behind Jacob's conversation.

Current role
Head of Design
Practice
Be First
Location
Barking, London

Continue exploring

Meet the practice behind the work.

Be First is the regeneration company wholly owned by Barking and Dagenham Council, delivering new homes, jobs and public spaces across the borough.

  • Greater London
  • Masterplanning
  • Residential (Affordable Housing)
  • Retrofit

Podcast · moments that play

Start where the idea starts.

Use the timestamps below to find each moment in the full episode.
  1. 05:00
    Jacob Willson · Audio only

    Design studio work, masterplans and client advice

    Listen from 05:00 in the full episode.
  2. 10:00
    Jacob Willson · Audio only

    The breadth of public-sector design work

    Listen from 10:00 in the full episode.
  3. 15:00
    Jacob Willson · Audio only

    Procurement, due diligence and choosing practices

    Listen from 15:00 in the full episode.
  4. 20:00
    Jacob Willson · Audio only

    Quality scoring versus price in tenders

    Listen from 20:00 in the full episode.
  5. 25:00
    Jacob Willson · Audio only

    How small practices can access public-sector work

    Listen from 25:00 in the full episode.
  6. 30:00
    Jacob Willson · Audio only

    Fees, budgets and professional services

    Listen from 30:00 in the full episode.

Selected work from Be First

One project, one connected practice.

A closer look at the practice’s work

  1. Barking, London, United Kingdom · 2023

    Industria

    London's first new-generation multi-storey ramped industrial scheme, providing 45 units and more than 100,000 sq ft in Barking.

    View project →

Related conversation

Public-sector work can look opaque from the outside, especially for smaller practices trying to understand procurement, fees, quality scoring and how to avoid wasting time on the wrong bids.

Listen to episode 0215

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