People · Podcast guest
Nathalie Rozencwajg
Director · NAME architecture
Founder and director of NAME architecture, London and Paris. On AI and the future of the architecture profession.
- Current role
- Director
- Practice
- NAME architecture
- Location
- London
- On the podcast
- 1 episode · 2023
The story so far
The path behind Nathalie's work.
Nathalie Rozencwajg is the founder and director of NAME architecture, an international studio based in London and Paris. She established the practice in 2018, building a team that works across many cultures, scales and building types, with particular expertise in culturally significant projects and in unlocking the potential of existing and listed buildings.
Before founding NAME architecture, Nathalie co-founded RARE architecture, where she was a director for 12 years and led projects including the Town Hall Hotel in London. Her earlier career took her to work on projects in London, Beijing and Athens. Alongside practice, she taught for over a decade at the Architectural Association (AA) in London.
Episode 0165 · Architecture Social · 46:32
The IMPACT of AI within the Architecture Profession, ft. Nathalie Rozencwajg at NAME Architecture
AI in architecture is not just about fast images or clever prompts. It raises practical questions about design judgement, clients, portfolios, education and how people use new tools with purpose.
Inside the conversation
6 moments to start with- 01
00:00 · Introduction to AI in the architecture profession
- 02
05:00 · How architects and designers feel about ChatGPT and Midjourney
- 03
10:00 · Visual production, precedent and the limits of image generation
- 04
15:00 · Where AI can support early design thinking
- 05
20:00 · Client expectations and job application impact
- 06
25:00 · Researching practices and tailoring CVs and portfolios
Profile in brief
The work and context behind Nathalie's conversation.
- Current role
- Director
- Practice
- NAME architecture
- Location
- London
Continue exploring
Meet the practice behind the work.
NAME architecture is an architecture practice based in London and Paris, founded in 2018 by Nathalie Rozencwajg. The practice works extensively with existing and listed buildings and in conservation areas.
- Greater London
- Conservation
- Hospitality
- Mixed-Use
Podcast · moments that play
Start where the idea starts.
- 05:00Nathalie Rozencwajg · Audio onlyListen from 05:00 in the full episode.
How architects and designers feel about ChatGPT and Midjourney
- 10:00Nathalie Rozencwajg · Audio onlyListen from 10:00 in the full episode.
Visual production, precedent and the limits of image generation
- 15:00Nathalie Rozencwajg · Audio onlyListen from 15:00 in the full episode.
Where AI can support early design thinking
- 20:00Nathalie Rozencwajg · Audio onlyListen from 20:00 in the full episode.
Client expectations and job application impact
- 25:00Nathalie Rozencwajg · Audio onlyListen from 25:00 in the full episode.
Researching practices and tailoring CVs and portfolios
- 30:00Nathalie Rozencwajg · Audio onlyListen from 30:00 in the full episode.
Architecture education, training and AI literacy
Selected work from NAME architecture
One project, one connected practice.
A closer look at the practice’s work
Where do you sit?
A 2019 dining concept that uses one adaptable table to explore privacy, intimacy and social connection.
View project →