F1 Arcade London
Anamo Design Studio · One New Change, London, United Kingdom · 2022
Projects / Built project
F1 Arcade Birmingham
A 1,000 sq m experiential venue in Birmingham's Paradise development, blending Formula 1 simulation, dining and a high-energy interior.
- Stage
- Launched
- Area
- Approximately 1,000 sq m
- Venue type
- Experiential hospitality
- Design scope
- Concept to on-site management
The story
The story behind the work.
F1 Arcade Birmingham is a launched experiential venue in the Paradise development area. Across approximately 1,000 sq m, the interior brings Formula 1 simulation together with hospitality, street-level views and a central Octane bar.
Anamo Design Studio uses Formula 1's radius motif, starting-light-inspired dividers, reflective finishes and a suspended F1 car to organise the venue without closing down the larger floorplate. Its stated involvement spans concept creation to construction and on-site management. No personal project credit is attached to Ana Moisin.
Credits
- Experiential hospitality interior design practice
- Anamo Design Studio
The practice