Projects / Built project

F1 Arcade London

Anamo Design Studio

One New Change, London, United Kingdom · 2022

The first official premium F1 experiential venue, combining racing simulators, hospitality and a layered interior overlooking St Paul's Cathedral.

Opened
November 2022
Venue type
Experiential hospitality
Design scope
Concept to on-site management
Location
One New Change, St Paul's

The story

The story behind the work.

F1 Arcade London opened at One New Change in November 2022 as the first official premium Formula 1 experiential venue. Anamo Design Studio developed an interior that combines high-technology racing with hospitality and views towards St Paul's Cathedral.

Formula 1 heritage is abstracted into repeated details, including the F-shaped radius used across bar arches, seating and doors. The practice's stated scope runs from concept creation and interior design through technical design, bespoke furniture, lighting, FF&E, procurement, tender coordination and on-site management. No personal project credit is attached to Ana Moisin.

Credits

Experiential hospitality interior design practice
Anamo Design Studio

The practice

Anamo Design Studio

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Related conversation

Selected Anamo Design Studio hospitality work to explore alongside Ana Moisin's conversation about designing experiential venues.

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