VeeFriends World AR Experience
Sunken Blimp · Indianapolis, United States · 2023
Projects / Project
A Portal into Portals
An augmented-reality portal translated the visual world of Melanie Martínez's PORTALS album into an interactive fan experience.
- Client
- Atlantic Records for Melanie Martínez
- Format
- Augmented-reality portal
- Launch context
- DEATH from the PORTALS album
- Recorded opens
- 45.6 million
- Recorded impressions
- 48.7 million
The story
The story behind the work.
Atlantic Records approached Sunken Blimp in January 2023 to create an augmented-reality portal for Melanie Martínez and the release of DEATH from the PORTALS album.
The studio developed the experience through client workshops, AI and hand-drawn concept studies, 3D environment and asset design, renders and developer testing. The official case study records 45.6 million opens and 48.7 million impressions after launch.
Credits
- Practice
- Sunken Blimp
The practice
Sunken Blimp
Something wrong with this listing?
Tell us if it is inaccurate, not genuine or a concern. Our team reviews every report.