Projects / Project

VeeFriends World AR Experience

Sunken Blimp

Indianapolis, United States · 2023

An augmented-reality world brought VeeFriends characters and locations into the physical setting of VeeCon 2023.

Client
VeeFriends
Event
VeeCon 2023
Format
Augmented-reality experience with a physical portal
Digital content
11 characters and three locations
Optimisation
80 per cent size reduction for AR

The story

The story behind the work.

Sunken Blimp worked with Gary Vaynerchuk and the VeeFriends team on an augmented-reality experience for VeeCon 2023 in Indianapolis.

The studio selected 11 characters and three locations, optimised their digital size by 80 per cent for AR, and coordinated a miniature physical portal with the event team before synchronising the final digital experience with the full-scale event portal.

Credits

The practice

Sunken Blimp

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