People · Podcast guest
Ana Moisin
From Concept to Sensation: Crafting the Future of Experiential Hospitality
Ana Moisin is Creative Director and Founder of Anamo Design Studio, a London hospitality, F&B and residential interior design practice.

- Current role
- Director
- Practice
- Anamo Design Studio
- Location
- London, United Kingdom
Conversation
The thinking behind the work.
Episode 0213 · Architecture Social
From Concept to Sensation: Crafting the Future of Experiential Hospitality
Join us for a conversation with Ana Moisin from Anamo Design Studio, who shares insights on the evolving landscape of hospitality design. We will be exploring the importance of creating spaces that not only look beautiful but also engage and connect with guests on a personal level.

Explore episode moments
Use the timestamps below to find each moment in the full episode.
- 05:00 · Design stages and how hospitality projects develop · Audio only
- 10:00 · Materials, atmosphere and project examples · Audio only
- 15:00 · Brand standards and creative freedom · Audio only
- 20:00 · Avoiding a fixed house style · Audio only
- 25:00 · Concept work, colour and guest experience · Audio only
- 30:00 · Studio scale and project range · Audio only
Selected work
Selected work.
One New Change, London, United Kingdom · 2022
F1 Arcade London
The first official premium F1 experiential venue, combining racing simulators, hospitality and a layered interior overlooking St Paul's Cathedral.
Explore the project ↗Paradise, Birmingham, United Kingdom
F1 Arcade Birmingham
A 1,000 sq m experiential venue in Birmingham's Paradise development, blending Formula 1 simulation, dining and a high-energy interior.
Explore the project ↗About
The story so far.
The person behind the work.
Ana Moisin is the Creative Director and Founder of Anamo Design Studio, a London-based interior design practice specialising in hospitality, food and beverage, and residential projects. She has worked in interior design since graduating, with more than a decade of experience leading premium hospitality, leisure and F&B schemes from early concept through to on-site completion.
On the Architecture Social podcast, Ana joined Stephen Drew to explore experiential hospitality: what it means to design bars, restaurants, hotels and immersive venues that connect with guests on a personal level. She discussed the studio's work on the F1 Arcade venues in London and Birmingham, the central role of lighting in shaping atmosphere, designing for durability in high-footfall spaces, and how interior designers collaborate with architects across a project.
Her approach pairs a passion for materiality and detail with strong technical knowledge, including FF&E and finishes, and a preference for keeping each scheme fresh rather than relying on a fixed house style.
Watch or listen to the full conversation in the Architecture Social CPD: What is Experiential Hospitality Design? Ft. Ana Moisin at Anamo Design Studio.
The practice
Anamo Design Studio
Anamo Design Studio is a London interior design practice creating experiential hospitality, F&B and residential spaces from concept to completion.
Architecture practice · Greater London
Expertise
What I bring.
- Current role
- Director
- Practice
- Anamo Design Studio
- Location
- London, United Kingdom
- On the podcast
- 1 episode · 2024
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