Designing Without Limits: Lessons from the Ultra-Luxury World, ft Victor LG at HBA

33:10

Victor Lorenzo HBA ResidentialInterior Design

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About this conversation

Ultra-luxury design can look glamorous from the outside, but it demands precision, client understanding, taste, resilience and the ability to work with expectations most projects never face.

Stephen Drew speaks with Victor LG of HBA Residential in Singapore about high-end residential design, moving internationally, building a personal brand and navigating a career in luxury architecture and interiors.

The conversation covers:

What changes when budgets and client expectations move into ultra-luxury territory

How Victor moved from studying architecture in Madrid to design leadership in Singapore

Why personal branding and communication matter in design careers

Topics in this episode

Transcript

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Opening of the conversation

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0:00 · Stephen Drew
Stephen Drew
Hello everyone! Strap on in because today we're going hyperspeed. We're gonna be talking about the other life. That's right, imagine if you had a few hundred thousand dollars. BPP, you could be our client. 20 seconds. Hello everyone and welcome to this non livestream live stream special. That's right, I
1:00 · Stephen Drew
Stephen Drew
might be or might not be pre recorded. But it doesn't matter because we're here in spirits. And today we're going to talk about a very interesting topic. Imagine Maybe where you are in your career, you're an architect, you're well on their way, and you thought about, I would like to work for the hyper luxury, for the elites.

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HBA Residential projects

The work behind the conversation.

London, United Kingdom · 2025
The Whiteley WC205
A three-bedroom duplex within The Whiteley pairs a restrained palette with tactile materials and carefully detailed FF&E.
View project →
New York City, United States · 2024
111 West 57th Street
Three elevated amenity spaces combine art, dining and wellbeing within a New York residential tower.
View project →

Designing Without Limits: Lessons from the Ultra-Luxury World, ft Victor LG at HBA

About this conversation

Topics in this episode

Read the conversation.

What’s your take?

The work behind the conversation.

The Whiteley WC205

111 West 57th Street

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