
Projects / Project
Transforming space
Rolex flagship store offers a sophisticated and immersive experience, designed around the narrative of time and movement. The flagship’s design is centred on a continuous ramp, symbolising the passage of time, with Rolex watches displayed in chronological order within columns, each representing a significant period in…
Development view 1
- Project context
- Conceptual
The story
The story behind the work.
Rolex flagship store offers a sophisticated and immersive experience, designed around the narrative of time and movement. The flagship’s design is centred on a continuous ramp, symbolising the passage of time, with Rolex watches displayed in chronological order within columns, each representing a significant period in the brand’s history.

Development view 2

Development view 3

Development view 4

Development view 5
Credits
- Submitted by
- Ashgan Salim
- Designer study history
- Birmingham City University
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