Projects / Project

Transforming space

1 / 5

Rolex flagship store offers a sophisticated and immersive experience, designed around the narrative of time and movement. The flagship’s design is centred on a continuous ramp, symbolising the passage of time, with Rolex watches displayed in chronological order within columns, each representing a significant period in…

Project context
Conceptual

The story

The story behind the work.

Rolex flagship store offers a sophisticated and immersive experience, designed around the narrative of time and movement. The flagship’s design is centred on a continuous ramp, symbolising the passage of time, with Rolex watches displayed in chronological order within columns, each representing a significant period in the brand’s history.

Development view 2
Development view 3
Development view 4
Development view 5

Credits

Submitted by
Ashgan Salim
Designer study history
Birmingham City University

Keep exploring

More work to explore.