People · Podcast guest
Francesco Casella
Design Director at KPF.
Francesco Casella is a Design Director at KPF. His approach combines physical and historical context, programme efficiency and close attention to materials, craft and collaboration.

- Practice
- KPF
- Based in
- London, United Kingdom
- On the podcast
- Episode 0255 · Architecture Social
Selected work
Selected practice work.
These projects represent KPF’s wider portfolio. Francesco’s official biography credits him with Lorenzini 8–10–12, Urban Star and DAMAC Tower.

London, United Kingdom
One Crown Place
A mixed-use Hackney city block combines new homes, workplaces and hospitality with the careful reuse of Georgian, Victorian and 1970s buildings.
Explore the project ↗
London, United Kingdom · 2024
One Nine Elms
Two slender mixed-use towers bring homes, a Park Hyatt hotel, amenities and an active public plaza to the Nine Elms riverfront.
Explore the project ↗
Hong Kong, China
Victoria Dockside
A waterfront district in Kowloon combines hotel, office, culture, retail, homes and public landscape as one connected vertical neighbourhood.
Explore the project ↗Other public work
K11 Musea ↗
The ten-storey cultural-retail centre at Victoria Dockside draws visitors through art, terraces, green walls and rooftop gardens towards Hong Kong's harbour.
The Otemachi Tower ↗
A 38-storey Tokyo tower combines a bank headquarters, Aman hotel, retail and five subway lines beside a new public forest.
About
The story so far.
Background and approach.
Francesco Casella is a Design Director at KPF. His approach combines physical and historical context, programme efficiency and close attention to materials, craft and collaboration.
KPF lists honours bachelor’s and master’s degrees from IUAV University of Venice, UK and Italian professional credentials, and membership of ULI Europe. His official biography connects him with Lorenzini 8–10–12 in Milan, Urban Star in Hangzhou and DAMAC Tower in London; the projects selected below show KPF’s wider practice portfolio.
Conversation
The thinking behind the work.
Episode 0255 · Architecture Social
A KPF Director's Honest Advice for Young Architects
Stephen Drew speaks with Francesco Casella, Director at KPF, about building a long-term architecture career inside a global practice, including hiring, progression, leadership, BIM, AI and the skills that still matter.

Explore episode moments
Use the timestamps below to find each moment in the full episode.
The practice
KPF
A global architecture practice designing buildings of every type and scale across the world.
Architecture practice · Greater London
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