Matthew Jackson’s route into BIMobject is a useful reminder that architecture skills do not only belong in traditional practice. They can also sit inside digital construction, product platforms, business development and technology-led teams.
The important point is not that everyone should leave practice. It is that architectural judgement can be valuable when the built environment becomes more digital.
Listen: Matthew Jackson on BIMobject
The audio conversation goes deeper into Matthew’s move from architecture into BIMobject, startup growth, sustainability and digital construction.
Useful source link
The old post linked to Matthew’s professional profile, which is useful context for readers interested in the career route.
What digital construction roles can involve
Digital construction work can sit between software, data, BIM content, product information, client needs and practice workflows. It rewards people who can translate between technical systems and real project behaviour.
- Understanding how practices actually use models and product data.
- Explaining digital tools to non-technical stakeholders.
- Connecting sustainability goals with better information.
- Working across product, business development and project teams.
- Spotting where construction processes are still inefficient.
How to position this move
If you want to move from architecture into digital construction, do not only say that you like technology. Show where your architecture background helps: coordination, drawings, specifications, BIM workflows, product choices, communication or client understanding.
Common mistakes
- Treating digital construction as a vague escape from practice.
- Listing software without explaining project value.
- Ignoring the commercial side of product and platform work.
- Underselling architecture experience because the role is not a practice role.
- Forgetting to show communication skills alongside technical curiosity.
Architecture Social view
Stephen’s recruiter view is that digital roles suit candidates who can bridge worlds. The strongest people can understand a drawing, a model, a product, a client problem and a commercial conversation.
Check whether a digital route fits you
Before chasing a non-traditional role, write down the evidence you can bring.
- Which project workflows do you understand?
- Which tools can you use properly?
- Where have you solved coordination or information problems?
- Can you explain that value without jargon?
Next step
Explore BIM and digital opportunities, then use the resources hub to sharpen how you explain your route.
For related career support, compare the architecture salary guide, browse current architecture jobs, set up architecture job alerts or contact Architecture Social for a recruiter’s view.
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