Architecture Practice Websites That Work

An architecture practice website should do more than show attractive project images. It should help clients understand what the firm does well, help candidates understand the culture and make the next useful action obvious.

In this video, Bryon McCartney from ArchMark talks through why many architecture practice websites underperform, even when the work itself is strong.

Watch: why architecture practice websites fail

Bryon McCartney discusses common architecture website mistakes and how better branding, content and user experience can support growth.

Why good projects are not enough

A portfolio is important, but it cannot carry the whole website. Clients and candidates also need to understand the team, process, values, sector knowledge and what kind of relationship the practice is likely to offer.

• Project pages need enough context to explain the practice’s role and judgement.
• The team and culture should be visible, not hidden behind abstract language.
• Navigation should help visitors move quickly to the answer they need.
• Content should build trust before a client or candidate sends an enquiry.

The hiring signal

Candidates judge practice websites quickly. If the site feels cold, confusing or empty, they may assume the practice is the same. That may be unfair, but it still affects whether good people apply.

For business development, the issue is similar. A website should make the firm easier to trust before the first conversation, especially when the market is competitive.

The Architecture Social view

Stephen’s recruitment view is that a website is part of the employer brand. It does not need to be flashy, but it does need to show people, proof, clarity and a reason to get in touch.

Next step

Watch Bryon McCartney’s video, then check one live page on your practice website against the audit card above.

• Explore Architecture Social recruitment support
• Browse Architecture Social marketing content
• Browse Architecture Social resources