Alidad, the award-winning international designer, is renowned for his exquisite approach to interior architecture and design, with a career spanning over three decades. His work, celebrated for its opulence, comfort, and timelessness, has consistently earned him a spot in prestigious lists such as Architectural Digest's AD100, Elle Décor's A-List, and House and Garden's Top 100 Interior Designers. Alidad's design ethos is deeply rooted in a childhood spent in Persia, bringing a rich and mysterious land's influence into his work, allowing him to immerse himself in various design aesthetics from Baroque to Neo-Classicism, and Chinoiserie to Art-Deco (Alidad).
Alidad's design philosophy revolves around creating timeless interiors that appear as if they have been curated over generations. He achieves this through a blend of antique, vintage, and modern designs, skillfully combining color, pattern, texture, and scale. This philosophy is evident in the transformation of spaces like a grand hall that flows from a circular shape, adorned with a partly glazed cupola and double ormolu chandelier, or the creation of an anteroom in Beirut that incorporates existing structural features into its design (Alidad).
Beyond his design philosophy, Alidad is an engaging speaker, sharing his insights and secrets of creating a timeless home through talks at notable venues like Christie’s, the Victoria and Albert Museum, and various design expos. His contributions to the field are further recognized in features across prominent journals including Architectural Digest, House and Garden, and Elle Décor (Alidad).
One of his notable projects, the restoration of The Saloon at Buscot Park, showcases his ability to revive and enhance historic interiors. Alidad utilized a chartreuse green tone to accentuate the gilding on the paneling, complemented by green silk damask specially woven for the walls, setting off Edward Burne-Jones's paintings within. This meticulous attention to detail, historical references, and integration of modern technology while preserving the narrative of space, are hallmarks of his work (Alidad).
Alidad's approach extends beyond the visual aesthetics to ensuring that rooms serve as a sanctuary from the hectic outside world, reflecting his belief in the home as a vital haven. His projects span globally, including bespoke renovations of period houses in locations such as Beirut, Vienna, London, and Paris, where he melds the client's modern lifestyle needs with the architectural integrity of historic spaces (Alidad) (Alidad).
For those seeking a more contemporary interpretation of his timeless style, Studio A caters to a younger audience, offering modern living spaces that adhere to Alidad's signature design principles but meet tighter budgets and are tailored for today's fast-paced lifestyle (Alidad).
Alidad Ltd.'s broad spectrum of services encompasses consultancy, decoration, renovation, restoration, and the creation of newly built homes, demonstrating an unwavering commitment to excellence, craftsmanship, and the fulfillment of their clients' visions for their homes (Alidad).
In summary, Alidad stands out in the realm of interior design for his unique blend of rich historical appreciation, meticulous craftsmanship, and a philosophy that interior spaces should transcend mere aesthetics to become timeless havens that reflect and enrich the lives of those who inhabit them.
SW10 0XD, London, Greater London, England, United Kingdom