Mzo Tarr

We are award-winning RIBA architects based in London that use the principles of Game Theory to design buildings. Game Theory is the mathematical study of decision-making between people in situations of conflict or cooperation. So that means any time a decision is to be made between 2 or more people, whether negotiation is involved or not, you can use Game Theory to help identify which is the best decision or strategy to take. And because we are all constantly making strategic decisions in both our professional and personal lives, most of the time without even realising it, the application of Game Theory is huge. Mzo Tarr Architects use the precise framework and mathematical tools of Game Theory as an alternative to gaining an insight into a person’s decision and reasoning. This different approach identifies alternative opportunities as well as problems, directly driving the design and function of our buildings. For example, by listing all potential choices available to those affected by a project and by quantifying the potential benefits (payoffs) to each party in making those choices, we are able to identify the best decision (best response) for an individual or parties. Game Theory informs our design process as we navigate between the many interested parties to give our clients what they want, often involving planners, neighbours, investors, even market conditions. Our buildings also continue to use Game Theory after they are built, as they respond to the lives and decisions of their occupants. Visit our Pursuit project as an example of how. We have applied this approach to +150 projects all over the world. These range from art installations to towers.