Sybarite stands at the forefront of the global design landscape, pioneering experiential culture within retail and hospitality sectors. Founded in 2002 by Torquil McIntosh and Simon Mitchell, this London-based studio is celebrated for its innovative approach to luxury retail and sophisticated architecture, merging a keen appreciation for luxury with a unique narrative-driven design ethos. With a diverse and evolving team of talent, Sybarite is a melting pot of creativity, crafting spaces that surprise and seduce through a blend of fashion, function, and the arts.
The studio's expertise spans across a wide array of services including interior design, branding, and visualisation, catering to a high-end clientele with a penchant for immersive and narrative-driven environments. Sybarite’s interiors are crafted as dialogues that capture the essence of their clients, employing a bespoke vocabulary that authentically reflects the ethos and aspirations of the brands and stakeholders they represent. Their approach to branding is similarly comprehensive and strategy-driven, focusing on creating cohesive and multi-dimensional project experiences that enhance brand positioning and identity through meticulous planning and innovative design solutions.
Visualisation and digital content form an integral part of Sybarite’s methodology, allowing for the articulation of concepts through captivating architectural visualisations, animations, and motion graphics. This facet of their service suite underscores their commitment to innovation, exploring new digital realms and experiential environments through augmented and virtual realities that cater to the luxury market.
One of Sybarite's most illustrious projects is the SKP-S Beijing department store, a masterpiece of transformative architecture that features dichroic glass tunnels, domed environments, and infinity escalators, culminating in a 'Mars zone' that propels visitors into a futuristically envisioned deep voyage. This project exemplifies Sybarite’s prowess in re-evaluating architectural norms to transport individuals into otherworldly experiences (Sybarite).
Another notable project is the Ferrari flagship store in Maranello, Italy, which showcases a harmonious blend of terracotta, glass, and clay bricks to evoke Italy’s classical heritage while incorporating contemporary design elements. This project is a testament to Sybarite’s ability to meld narrative with architecture, creating a dynamic retail space that reflects Ferrari’s storied legacy and innovation (Sybarite).
The Apeiron Resort project further illustrates Sybarite’s commitment to sustainability and innovative design. This self-sustained island resort, accessible only by yacht or helicopter, is a bastion of luxury and environmental stewardship, generating a significant portion of its energy needs. With its architecture inspired by the natural world, Apeiron is poised to redefine exclusivity, blending luxury with an unwavering commitment to preserving the marine ecosystem (Sybarite).
Sybarite’s portfolio spans a wide spectrum of projects, each distinct yet unified by a common thread of luxury, innovation, and storytelling. Their work transcends mere architectural design, venturing into the realm of experiential artistry that engages, inspires, and transforms. In every project, Sybarite demonstrates an unyielding dedication to creating spaces that are not only visually stunning but also deeply resonant with their audience, making them a vanguard of contemporary design in the luxury retail and hospitality arenas.
The Aircraft Factory, 100 Cambridge Grove, London, England W6 0LE, United Kingdom