Can an Architectural Technologist run a successful Architecture Business? Ft. Jon Clayton

In a recent episode of the Architecture Social Podcast, hosted by Stephen Drew, Jon Clayton, a seasoned architectural technologist and entrepreneur, shared his experiences and insights, offering valuable lessons for architecture professionals. The conversation delved into various aspects of running an architectural practice, the challenges of balancing multiple roles, and the importance of community in the architectural field.

The Balancing Act: Managing Multiple Roles in Architecture

Jon Clayton’s journey is a testament to the multifaceted nature of careers in architecture. As a solo practitioner, he juggles various roles, from client work to managing his business. His approach to allocating time is instructive for any professional in the field. He dedicates specific days to different aspects of his work, such as focusing on client projects, managing finances, and handling administrative tasks. This structured approach helps maintain a balance between the creative and business sides of running an architectural practice.

The Leap of Faith: Transitioning to Full-Time Practice

One of the most compelling parts of the interview was Clayton’s recounting of his decision to transition from part-time to full-time practice. This leap of faith, driven by a combination of a supportive network and the right opportunity, highlights the importance of timing and confidence in one’s skills. Clayton’s story is particularly inspiring for those contemplating a similar move, illustrating that while risks are inherent, they are often worth taking.

The Power of Community and Networking

Clayton emphasized the significance of community and networking, especially for solo practitioners and small business owners. He discussed the challenges of working in isolation and the benefits of being part of a community that understands and supports your professional journey. His initiative, the Architecture Business Club, aims to create a space for professionals who often feel sidelined in a field dominated by larger firms and traditional pathways.

Embracing Technology and Online Presence

A key takeaway from the interview was the importance of having a strong online presence. Clayton shared how, even as a new business, he managed to establish a significant online footprint, which played a crucial role in attracting clients and building his practice. His experience underscores the evolving nature of the architectural profession, where digital savviness is becoming as crucial as design and technical skills.


Jon Clayton’s insights offer a rich perspective on the realities of modern architectural practice. His journey illustrates the importance of adaptability, the power of community, and the need to balance creative passion with business acumen. For architecture students and professionals seeking to navigate their own paths in this dynamic field, Clayton’s experiences serve as both inspiration and guidance.

To delve deeper into these insights, I encourage you to watch the full interview on the Architecture Social’s Podcast here. Additionally, for more content curated specifically for architecture students and professionals, visit


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