Abbas Marketing

Abbas Marketing is the marketing consultancy founded by Ayo Abbas, an award-winning marketing consultant who specialises in working with architects, engineers and built environment firms. The consultancy helps practices and built environment businesses with marketing strategy, content creation, copywriting and training, so that marketing is treated as a strategic business function rather than an afterthought.

Ayo's background spans construction PR and in-house marketing roles with leading engineering firms and consultancies, and her work now extends to PropTech and ConTech startups. Abbas Marketing also offers podcast production support, masterclasses and corporate training for marketers in the built environment.

Ayo appeared on the Architecture Social Podcast with Stephen Drew to discuss the five most common marketing mistakes architecture practices make and how to avoid them.