About
Ayo Abbas is an award-winning marketing consultant and the founder of Abbas Marketing, where she specialises in marketing for architects, engineers and built environment firms. She holds a business degree with a marketing specialism and began her career in construction PR before moving into in-house marketing roles with leading engineering firms and consultancies.
Today she advises practices and built environment businesses on marketing strategy, content creation and copywriting, and is increasingly focused on content creation, podcast production, speaking and training. Ayo hosts the Built Environment Marketing Show podcast and runs Buildup, a networking group for marketers in the built environment.
In this Architecture Social Podcast episode with Stephen Drew, Ayo sets out the five most common marketing mistakes architecture practices make and how to avoid them.
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A private and exclusive forum for Architecture & Design professionals and students.
Backed by industry specialists, it’s where you can engage in meaningful conversation, make connections, showcase your work, gain expert insights, and tap into curated opportunities to advance your career or strengthen your studio.
