Exploring Alternative Careers in Architecture: A Conversation with Karina Armanda
In the ever-evolving world of architecture, many professionals and students wonder whether traditional paths are the only options available to them. This thought-provoking conversation between Stephen Drew of the Architecture Social and Karina Armanda offers insights into alternative careers in architecture, emphasizing the importance of passion, adaptability, and the willingness to explore uncharted territories in one’s professional life.
Introduction: Who We Are
Stephen Drew, from the Architecture Social, introduces himself and Karina Amanda in a lively session during MADCON. They embarked on a conversation about pursuing non-traditional careers in architecture. Stephen shares his own journey from working in practice to shifting into recruitment and founding the Architecture Social, a community platform for architects to connect and share their work.
Karina’s Journey: From Practice to Freelance Illustration
Karina Armanda recounts her initial experiences in architectural practice. Like Stephen, she found the traditional architecture practice didn’t feel like the perfect fit. Instead of continuing on the traditional path to becoming a licensed architect, Karina explored alternative ventures such as organizing yoga classes and pursuing freelance illustration, which allows her to integrate her skills and passions creatively.
The Benefits of a Broader Skill Set
Both Stephen and Karina emphasize the transferable skills gained from an architectural education. Stephen applies the analytical and presentational skills from his training to his career in recruitment, while Karina channels her architectural background into her illustrations, demonstrating how design thinking can be applied across various fields.
Advice for Those Considering Alternative Paths
For those contemplating a shift in their career path, the duo offers valuable advice: don’t be afraid to experiment and explore. Stephen encourages architecture students and professionals to try different experiences, like web design, that can inform future endeavors. Karina underlines the importance of improving on one’s strengths rather than dwelling solely on weaknesses.
Building a Personal Brand and Community Engagement
Stephen and Karina discuss the importance of building a personal brand, utilizing platforms like Instagram and the Architecture Social to showcase work and engage with communities. They highlight the importance of networking and being open to collaboration, noting that unexpected opportunities often arise through genuine interactions.
Overcoming Challenges and Nurturing Creativity
They acknowledge the role of challenges as integral to personal growth. Stephen shares stories of resilience and bouncing back from failures, while Karina reminds us that qualifications and grades do not define your potential or creativity. The focus should be on discovering your passions and following them with dedication.
Conclusion: Taking the Leap into Alternative Careers
The conversation wraps up with an inspiring call to action. Both Stephen and Karina encourage those interested in alternative careers in architecture to start today—whether by enhancing a hobby, joining a platform like the Architecture Social, or reaching out for collaborations. They leave the audience with a key message: success is not linear, and the path less traveled may lead to fulfilling and exciting career possibilities.
By embracing change, seeking collaboration, and being open to learning, anyone in architecture can find their unique path, as Stephen and Karina have demonstrated through their journeys.



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