Leading with Confidence: Why Soft Skills Matter in Architecture
When we think about architecture, our minds often leap to design flair, technical precision, and mastery of software like Revit. Yet, as Carlo Magni, Associate Director at EPR Architects, reminds us, the real challenge begins when you move beyond the drawing board and into leadership. Carlo’s journey—from an introverted engineer in Italy to a senior leader in one of London’s most respected practices—offers invaluable lessons for anyone navigating the profession.
From Technical Expertise to Human Connection
Carlo started his career deeply rooted in technical skills, first as an engineer and later as an architect. “Construction was my first love,” he explains. But as his responsibilities grew, he realised that success wasn’t just about technical competence. “You start building relationships with people, which is probably even more important than buildings,” he says.
This shift—from focusing on hard skills to embracing soft skills—was transformative. While hard skills like software proficiency and regulatory knowledge are essential early in your career, Carlo argues that leadership demands something different: the ability to communicate, motivate, and manage diverse personalities.
Hard Skills vs Soft Skills: What’s the Difference?
Carlo breaks it down simply: hard skills are technical abilities—knowing Revit, mastering BIM workflows, or understanding building regulations. They’re binary: you either know them or you don’t. Soft skills, on the other hand, are interpersonal and behavioural—communication, leadership, negotiation, and emotional intelligence. Unlike hard skills, they require you to stretch beyond your comfort zone and, often, to change the way you think and act.
“Learning soft skills is all about pushing beyond your comfort zone,” Carlo explains. “If you’re an introvert like me, speaking in public or chairing a meeting can feel terrifying. But the more you push, the more you grow.”
The Leadership Leap: Common Pitfalls
We asked Carlo about the biggest mistakes new team leaders make. His answer was clear: neglecting time management. “Managing a team takes time,” he stresses. “You can’t lead effectively if you’re overloaded with your own tasks. Delegation is key.”
Another misconception? Assuming everyone responds the same way. “People are different,” Carlo says. “You can’t apply a one-size-fits-all approach. Leadership is about understanding individual strengths and adapting your style.”
Do You Really Need to Be a Leader?
In an industry that often equates progression with management, Carlo offers a refreshing perspective: not everyone needs to lead. “There’s pressure to become a manager, but some people thrive in technical roles and have no interest in leadership—and that’s okay,” he says. The key is self-awareness and honest conversations about career aspirations.
Introverts Can Lead Too
One of Carlo’s passions is helping introverts succeed in leadership roles. While extroverts are often perceived as “natural leaders,” research—and Carlo’s experience—suggests introverts can be highly effective. “Introverts tend to listen more and think deeply,” he explains. “They’ve already learned to push beyond their comfort zone, which gives them an edge in adapting and growing.”
Mastering Communication: The Power of Storytelling
For Carlo, communication is the cornerstone of architectural success. “If you have a great design but can’t communicate it, it’s worthless,” he says. Public speaking, in particular, is a skill every architect should develop. Carlo credits organisations like Toastmasters for helping him hone this ability. “It’s a gym for communication,” he says. “You learn through feedback, and it’s invaluable.”
Storytelling, he adds, is what makes presentations compelling. “Data and drawings are important, but stories connect with people. They make your ideas memorable.”
Practical Advice for Emerging Leaders
Carlo’s advice for architects aspiring to leadership is pragmatic and inspiring:
- Invest in soft skills early. Communication, negotiation, and emotional intelligence will shape your career more than any software.
- Don’t neglect hard skills. Competence builds trust. Stay current with technical knowledge.
- Prepare for public speaking. Whether pitching to clients or presenting to planning committees, clarity and confidence matter.
- Know yourself—and your team. Leadership isn’t about imposing your style; it’s about adapting to others.
- Accept that mistakes are part of growth. “No one nails leadership the first time,” Carlo says. “Flexibility and learning are everything.”
Carlo’s journey is a powerful reminder that architecture is as much about people as it is about buildings. For those ready to step into leadership—or simply improve their professional game—the message is clear: soft skills aren’t optional; they’re essential.
For more insights, resources, and career advice for architects and designers, visit https://www.architecturesocial.com.
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