Lisa Raynes’s Pride Road Architects story is useful because it is not only about one practice. It is about making architecture services easier for clients to understand, access and trust.
The conversation covers Raynes Architecture, Manchester Curious and the move into a franchise model, which makes it a strong case study for anyone interested in practice growth and different business routes in architecture.
Watch: Lisa Raynes on Pride Road Architects
Lisa Raynes joins Architecture Social to discuss Pride Road Architects, practice-building and the thinking behind a franchise model for architecture.
Listen: Lisa Raynes and Pride Road Architects
Prefer audio? This is the full Architecture Social conversation with Lisa Raynes on Pride Road Architects and her route through practice.
You can also open the related Architecture Social podcast page.
What makes Pride Road Architects interesting
Pride Road Architects sits in a part of the market where communication matters as much as design skill. Residential clients often need help understanding process, fees, planning, timelines and what an architect can actually do for them.
- The model is local and client-facing.
- The brand needs to make architecture feel accessible.
- The franchise route raises interesting questions about consistency and support.
- The founder story gives candidates a useful view of practice-building.
What candidates can learn
If you are applying to a practice with a clear business model, understand it before interview. A residential franchise, a design-led studio and a large commercial practice will all value different evidence.
For a business like Pride Road Architects, communication, client empathy, local knowledge and process clarity may matter just as much as project visuals.
Explore more practice and career context
Use these Architecture Social pages to connect interview stories with current roles, practice research and career decisions.
Architecture Social view
Stephen’s view is that candidates should pay attention to how a practice wins work and serves clients. That tells you what evidence to show in your CV, portfolio and interview.
Research the practice model before applying
Before an interview, look beyond the project images and ask what kind of business you are joining.
- Check the client type and project scale.
- Understand how the practice explains its service.
- Match your evidence to the work the practice actually does.
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