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Ever wondered how architects and industry professionals actually find and research architectural products? We did too, so we asked them directly. In a recent poll of 28 professionals—from architects and directors to students and technologists—we uncovered some fascinating trends. The results? A clear preference for digital methods, but with some surprising nuances.
Here’s what we learned—and why it matters for manufacturers and professionals alike.
The Top Methods for Researching Architectural Products
We gave respondents four options to choose from: In Person (Networking, Print), Online (Search, Publications), Manufacturers (Website, Emails), and Social Media Platforms. The results were telling:
- Online (Search, Publications): 50%
- Manufacturers (Website, Emails): 25%
- In Person (Networking, Print): 17.9%
- Social Media Platforms: 7.1%
So, what’s behind these numbers? Let’s dive in.
1. Online Methods: The Clear Winner
It’s no shock that online methods took the top spot with 50% of the vote. Architects, directors, students—everyone’s turning to search engines and digital publications like ArchDaily or Dezeen for product inspiration and research. Why? Speed, accessibility, and the sheer volume of information available at your fingertips.
As one architect shared, “I can compare dozens of products in minutes online—it’s a no-brainer.” For manufacturers, this means your digital presence isn’t just important; it’s essential.
2. Manufacturer Engagement: Direct and Detailed
Coming in second at 25%, direct interaction with manufacturers—via their websites or emails—is a go-to for professionals who need specifics. Directors, technologists, and senior architects often rely on this method for detailed product data, BIM files, or quick answers to technical questions.
If you’re a manufacturer, having a robust website and responsive email support can set you apart. One technologist noted, “When I need exact specs, I go straight to the source.”
3. In-Person Methods: Still Relevant
While digital dominates, in-person methods like networking at trade shows or flipping through print catalogs still hold value at 17.9%. Senior architects and directors appreciate the trust and context that come from face-to-face interactions, while students and graduates often turn to print for foundational learning.
Manufacturers who invest in events or high-quality print materials can still make an impact here. As one director put it, “There’s something about seeing a product in person that a screen can’t replicate.”
4. Social Media: A Niche Tool
Social media, with just 7.1% of the vote, plays a smaller role but isn’t without its fans. Design-focused architects and early-career professionals use platforms like Instagram for inspiration or LinkedIn for networking. It’s less about hard data and more about discovery.
For manufacturers, social media is a great way to showcase visuals and build brand awareness. One assistant shared, “I love scrolling Instagram for cool new materials—it’s like window shopping for design.”
Why These Insights Matter
For manufacturers, understanding how professionals research products is key to getting noticed. It’s not just about being online; it’s about being where your audience is looking.
- Online methods are your bread and butter for broad visibility.
- Manufacturer engagement wins over those needing detailed, project-ready info.
- In-person methods build trust with senior pros and educate emerging talent.
- Social media sparks interest among design enthusiasts and future leaders.
By aligning your strategy with these preferences, you can ensure your products are discoverable and memorable.
Key Takeaways
- Online methods are the primary way professionals research products.
- Manufacturer engagement is crucial for technical and leadership roles.
- In-person methods still matter for relationship-building and education.
- Social media serves as a niche discovery tool for design-focused pros.
Manufacturers who blend a strong digital presence with targeted direct outreach and selective in-person efforts will connect best with the industry.
Join the Conversation
Want to dig deeper into these trends? Join our private forum to discuss with architects, directors, and industry leaders. Share your thoughts, learn from others, and stay ahead of the curve.
Join the Architecture Social private forum here
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