In this week’s podcast it was great to speak to Alvin about what Projects by People is all about – the highs and lows of producing content as well as us both feeling lost in
Audio
Video
From Brisbane to the World: Alvin Zhu and the Vision Behind Projects by People
In a landscape where architecture often revolves around iconic buildings and renowned firms, Alvin Zhu’s initiative, Projects by People, shifts the spotlight to something more human: the creators themselves. Founded with a vision to connect people globally and focus on their unique stories, Alvin’s platform is redefining how architectural work is celebrated.
The Origins: Finding Meaning Beyond Academia
After graduating with his Bachelor’s degree in architecture in 2018, Alvin faced a pivotal moment of uncertainty. “I came out of architecture school not wanting to practice architecture at all,” he candidly admits. Yet, amidst the doubt, a formative exchange program in Milan during his second year stood out as a life-changing experience. The chance to connect with peers from diverse cultural backgrounds planted a seed of inspiration that would later grow into Projects by People.
For Alvin, this realization was bittersweet. While his Milan experience was transformative, he noticed how few of his classmates had the opportunity to participate in similar exchanges. Barriers like financial constraints, family responsibilities, or limited spots often stood in the way. Recognizing the inequity, Alvin sought to replicate the collaborative, global experience of exchange programs through social media. Projects by People was born as an “online studio,” bringing people together from across the globe to celebrate not just their projects but also their passions, hobbies, and personalities.
Shifting the Focus: From Projects to People
While many platforms in architecture emphasize completed projects, Alvin took a different approach. “I wanted to shift the focus back to the people behind the projects,” he explains. The initiative has gained traction on Instagram, amassing thousands of followers who contribute their work and stories. But Alvin is quick to acknowledge the challenges of running such a platform.
“There were times when it felt like a second job,” he admits. Balancing the demands of managing Projects by People with other commitments, including volunteering for the Australian Institute of Architects and filmmaking, hasn’t been easy. However, Alvin emphasizes the importance of taking breaks and recalibrating. “Stepping back is okay. People understand that a person is running the page, and it’s okay to just pause sometimes.”
Redefining Success in Architecture
One of the most compelling aspects of Alvin’s story is his exploration of non-traditional paths within architecture. Beyond creating a global platform, Alvin has found a passion for filmmaking. “The best project I did in university wasn’t architectural—it was a video I filmed for the end-of-year exhibition,” he shares. This newfound love has led him to collaborate on video projects with organizations like the Australian Institute of Architects and the MAD Collective.
Alvin’s journey reflects a broader truth: architecture equips students with versatile skills that extend far beyond traditional practice. From graphic design and communication to storytelling and presentation, the discipline fosters creativity and adaptability. “Architecture school teaches you resilience,” Alvin notes, highlighting how skills learned in critiques and studio settings translate into other professional endeavors.
What’s Next for Projects by People?
True to his experimental nature, Alvin isn’t content to let Projects by People remain static. Over the past year, he has been working on a significant evolution of the platform. “It’s transitioning into more of a video-based format,” he reveals. The new initiative involves conducting brief Zoom interviews with contributors, enabling the community to engage with creators on a deeper level.
This pivot from static images to dynamic videos aligns with Alvin’s desire to foster genuine connections. “Seeing someone speak about their work adds a layer of authenticity and emotion,” he explains. By featuring personal interviews, Projects by People aims to go beyond showcasing work to highlighting the stories and personalities behind it.
Lessons for the Architecture Community
Alvin’s journey offers valuable insights for architecture students and professionals alike. First, it’s okay to chart a non-traditional path. Whether it’s embracing filmmaking, communications, or another creative outlet, Alvin proves that architecture’s broad skill set can lead to fulfilling opportunities outside of conventional practice.
Second, Alvin emphasizes the importance of connection and collaboration. Platforms like Projects by People demonstrate the power of community in overcoming the isolation that often accompanies architectural studies and practice. “It’s about creating conversation starters,” Alvin says, envisioning a world where people connect across boundaries and find common ground through their shared passions.
Finally, Alvin’s story reminds us that success isn’t always linear. From taking breaks to reassessing goals, his approach is a testament to the idea that progress comes from reflection and iteration.
Get Involved
Projects by People is a testament to the transformative potential of architecture when it focuses on the individuals behind the drawings and models. As Alvin continues to innovate and expand the platform, he invites others to join the journey. To explore inspiring projects and connect with a global community, visit Projects by People on Instagram.
Add a comment