Sana Tabassum – Building an ‘Archi Brain’, Behind the scenes of toscaleblog and the Highs and Lows of being a Social Media Influencer

Portrait of Sana Tabassum in a black sweater, part of ARCH SOCIAL.

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Inside the Minds of Creators: Discussing “Archi Brain” and More with Sana Tabassum

Welcome to another insightful dive into the world of architectural creativity and productivity. Recently, I had the pleasure of speaking with Sana Tabassum, a talented social media influencer and the creator of the popular “Archi Brain” course. Together, we explored her journey, insights on productivity using modern tools, and the exciting collaborations she’s involved in within the architectural community.

Meeting Sana Tabassum

Sana Tabassum is the powerhouse behind the Scale blog and magazine, which serves as a platform for architecture students to learn about the lifestyle, cope with stress, and engage with productivity articles. Her journey began with a keen interest in productivity, leading her to discover Notion, an app that revolutionized her approach to managing information and tasks.

The Birth of Archi Brain

The “Archi Brain” is a course designed to integrate productivity methodologies with the needs of architecture students. Inspired by productivity YouTubers and the concept of building a “second brain” with Notion, Sana tailored the course to help students organize their work incrementally and avoid burnout. Her belief is that these methodologies are not bound to any single software but can be adapted using different tools, emphasizing the importance of workflow over technology.

Insights into to:scale and the Mad Collective

to:scale is more than just a blog; it’s a community driven by guest contributions and a wealth of resources. It embodies Sana’s vision of creating a supportive network for architecture students. The Mad Collective, on the other hand, is a collaboration among content creators like Alvin from Projects by People and others, aiming to deliver insightful content and host monthly symposiums.

Instagram and LinkedIn Experiences

During our conversation, we touched upon the use of platforms like Instagram and LinkedIn. Sana shared her success with Instagram, focusing on visually engaging content and building personal relationships with her audience. On the other hand, LinkedIn serves as a valuable networking tool for connecting with professionals and sharing the impactful work of the architectural community.

Sana candidly discussed the challenges of managing multiple projects and the importance of taking breaks to prevent burnout. Her journey is a testament to saying yes to opportunities but also recognizing when to step back and reassess priorities. It’s a valuable lesson for all creators striving to balance passion projects with their professional commitments.

Upcoming: Mad Con and Collaborations

Looking ahead, Sana is involved in the upcoming Mad Con, a digital event aiming to connect content creators and architecture enthusiasts on platforms like the Architectural Social. It promises to be a dynamic space for collaboration and sharing ideas, further enhancing the community spirit that platforms like to:scale and Architectural Social thrive on.

Final Thoughts

Sana Tabassum’s journey as a social media influencer and her contributions to the architectural community through initiatives like the Archi Brain course are truly inspiring. Her story is one of innovation, community building, and the relentless pursuit of turning ideas into reality. As we continue to navigate our creative paths, there are valuable lessons to be learned from her approach to productivity and collaboration.

Explore the resources and be part of these exciting platforms – whether you’re an architecture student, a professional, or a creative enthusiast, there’s always something to gain by engaging with these communities.

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