‘Levering Up Your Leverage: Make Architecture Marketing Work for You’ ft. Sana Tabassum and Stephen Drew

Grayscale man and woman smiling together on a vibrant green background.

Listen to Sana Tabassum, Educator and Designer, Founder of :scale, highlight smart ways architects can leverage their digital presence.

This talk introduces you to the world of personal branding by leveraging your digital presence through storytelling, modern networking practices and colouring outside the lines. Stephen Drew, Founder of the Architecture Social.

Stephen talks about ditching the conventional, step-by-step approach to architecture marketing and forging your own path – no marketing jargon, no gimmicks, no cookie-cutter solutions.

Stephen unveils the five key lessons he stumbled upon as he experimented, messed up, adapted and found his own rhythm.

He reveals how imperfection can be a catalyst, vulnerability can be a strength and your own path- no matter how unpredictable – can lead straight past the so-called architecture marketing ‘pros’.

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